Eric Friedenwald-Fishman is the founder and creative director of Metropolitan Group. He is a Social Behavior Change and Narrative pioneer and the author of the Public Will Building Framework. His book Marketing that Matters has been translated into six languages. Friedenwald-Fishman has led the 12 country, 5 continent Democracy Narratives initiative, and has served as the creative director for national narrative initiatives on clean and renewable energy, addressing structural racism, shared prosperity, clean water and other issues.